Get Your Website Found by AI (And Maybe Impress a Robot or Two)
Artificial intelligence is changing how people discover businesses online. Tools like ChatGPT, Google’s ever-smarter algorithms, and voice assistants are prowling websites 24/7, looking for the best answers, and no, having a website or social media is not enough. If your site isn’t optimized for AI, you risk being invisible to customers (and possibly robots plotting […]
Pinterest: From Mood Boards to Marketing Goldmine – SOCIAL MEDIA’S BEST KEPT SECRET!
Most brands still think of Pinterest as a place for DIY inspo or wedding planning, but in 2025 it’s a performance marketing machine – especially for businesses in visually-driven industries, e-commerce, and anyone with great stories to tell. What makes Pinterest so unique? People browse Pinterest with intent—they’re searching, planning, and often ready to buy! Why Combine […]
Crushing Digital Marketing in 2025: SEO, Algorithms & Social Media Made Fun
Struggling to stay ahead of the curve as algorithms, SEO, and search engines keep changing the rules? Don’t worry. Reach Marketing Group has the simple, friendly, and slightly cheeky guide for MARKETING LIKE A BOSS in 2025. What’s Hot in Digital Marketing Writing? In 2025, it’s not about sounding like an encyclopedia. Algorithms now want creativity, […]
SEO in 2025: How Search Engines, Digital Marketing, and Social Media Are Shaking Up the Game
Let’s be honest, search engine optimization (SEO) used to be all about cramming in keywords and collecting backlinks like trading cards. Not anymore! In 2025, Google’s search engine is smarter than your average robot vacuum, and it’s cleaning up messy digital marketing tricks faster than you can say, “Where did my rankings go?” The former processes were […]
YouTube’s Hype Feature Boosts Smaller Creators
What is YouTube’s Hype Feature? YouTube has officially rolled out its new “Hype” feature worldwide, giving smaller creators a better chance to get noticed. Originally introduced at Google’s Made On YouTube event in 2024, the Hype button now sits directly under the “like” button on eligible videos. Designed for channels with fewer than 500,000 subscribers, […]
What is Bluesky? Everything You Need to Know
Bluesky is a new social media platform positioned as a competitor to X (formerly Twitter). Launched publicly in 2024, it has quickly grown to more than 38 million users worldwide. Unlike X, Bluesky is built on decentralisation, giving users greater control over how they interact, moderate, and even shape their social experience. Founded originally by […]
YouTube Adds Title Testing to Studio Tools – REACH
YouTube has announced a major update to its Test & Compare feature in YouTube Studio, expanding its thumbnail testing tool and introducing video title testing for select creators. This new capability gives content creators even more insight into what drives clicks, watch time, and viewer engagement, all before finalising their videos. While currently limited to […]
TikTok Adds In-App Scheduling Feature
TikTok has quietly introduced a new in-app content scheduling feature, allowing creators to select a specific date and time to publish posts directly within the Post Composer. This update adds a layer of convenience to the content planning process, especially for creators and brands managing campaigns on the go. It streamlines publishing by eliminating the […]
Instagram Marketing Just Got a Makeover
Starting July 10, 2025, public posts from Instagram professional accounts, including business and creator profiles, will be indexed by Google and other search engines. That means your reels, carousels, photos, and videos may now appear in organic search results. For marketers, this update turns Instagram into a much more powerful content discovery tool, reaching beyond […]
Linda Yaccarino Steps Down as X CEO
After two turbulent years, Linda Yaccarino has stepped down as CEO of X, the platform formerly known as Twitter. Her resignation comes amid growing tensions within the company, including the fallout from its AI chatbot, Grok. Yaccarino didn’t cite a specific reason for her departure. From NBCUniversal to Navigating at X Yaccarino joined X in […]