In 2025, your digital presence isn’t optional; it’s the foundation of your business success. Whether it’s social media, a professional website, or consistent email marketing (EDMs), staying visible online directly impacts how customers find, trust, and choose you. Let’s unpack what the data says about social media, websites, and EDMs in Australia, and how Reach Marketing Group helps you turn these numbers into results.
Social Media Builds Trust and Reach
Australia has over 20.9 million active social media users, covering nearly 78% of the population. One in three consumers checks social media before buying from an unfamiliar brand, and 80% of small businesses say social ads work. That’s not a coincidence; social is now the proof of your credibility.
Retail and hospitality businesses see the biggest boost when they use social to drive engagement with offers and events. Wholesale sectors lead in ad adoption, while cultural and recreational services still lag behind. The takeaway? If you’re not visible on social, you’re losing reach, relevance, and trust.
Reach Marketing Group helps you create thumb-stopping content, targeted campaigns, and data-backed strategies that convert followers into loyal customers.
Websites Are Your Digital Home Base
Despite clear benefits, 59% of Australian SMBs still don’t have a website, and that number climbs to 65% in regional areas. Without one, you’re relying entirely on third-party platforms that can change algorithms overnight.
A website is your central hub for your goods and services and the ability to track conversions and audience behaviour. It is the starting point and central point for your marketing. Outdated or missing websites lead to higher ad costs, fewer enquiries, and less credibility.
At Reach, we design SEO-friendly, mobile-optimised websites that look professional and perform like a business engine. Your website should do more than look good; it should work as hard as you do.
Email Marketing Drives Retention and Loyalty
Email Direct Marketing (EDMs) continues to outperform in Australia, with average open rates of 35.9%, nearly double the global average. Across industries, EDMs deliver unmatched engagement and ROI.
Government emails lead with 30.5% open rates, education follows at 23.4%, and even retail, traditionally tougher, averages 13.9%. EDMs are your low-cost, high-impact tool to nurture relationships, retain customers, and grow first-party data that you own.
Reach Marketing Group crafts automated email strategies that drive engagement and conversions while staying true to your brand voice.
Industry Outcomes at a Glance
- Retail & Hospitality: Social drives discovery; EDMs build loyalty.
- Wholesale & B2B: Ads and newsletters generate leads and nurture clients.
- Education & Government: EDMs see top engagement; websites build trust.
- Health & Fitness: Strong EDM results; websites convert through bios and bookings.
- Travel & Tourism: Social inspires, websites convert, EDMs push offers.
Each sector benefits from a balanced digital ecosystem, and that’s exactly what Reach Marketing Group helps businesses build.
The Digital Equation: Reach, Trust, and Growth
Reach Marketing Group builds visibility and trust.
Websites anchor your credibility and conversions.
EDMs keep your audience engaged for the long run.
Without them, businesses face higher costs, lower visibility, and fewer opportunities.
Book a consultation now to receive 10% off your website if booked prior to Christmas.