Social media continues to dominate digital marketing in 2025.
With billions of active users worldwide and strong adoption across Australian industries, these platforms remain essential for reaching customers and building brand awareness. Below are the latest global and Australian statistics, plus insights into how different industries are using social platforms, and how Reach Marketing Group can help you make the most of them.
Global Social Media Numbers Keep Climbing
According to the We Are Social & Hootsuite Digital 2025 Report, Facebook leads the world with 2.96 billion monthly active users, while YouTube follows with 2.49 billion. WhatsApp connects 2.15 billion users each month, Instagram has roughly 2 billion, and TikTok continues rapid growth with 1.8 billion. These numbers highlight the immense global reach available for brands ready to engage audiences across multiple platforms.
What Is Australian Social Media Usage in 2025?
The Australian Communications and Media Authority’s 2025 Social Media Usage Report shows that 73.6% of Australian internet users are on Facebook. Instagram reaches 55.5%, and TikTok attracts 41.5%. These figures prove that Australian consumers are highly active online, making social media one of the most effective channels for connecting with local audiences and driving business growth.
Industry-Specific Social Media Adoption
Social media usage varies by sector, but adoption is strong across the board:
- Retail and E-commerce: About 95% of businesses use social platforms for marketing, sales, and customer service.
- Hospitality and Tourism: Roughly 90% leverage social channels to attract visitors, share experiences, and manage reviews.
- Entertainment and Media: Around 88% rely on social media for promotion and audience engagement.
- Professional Services: About 80%, including marketing, legal, and consulting firms, use platforms for networking and client outreach.
- Healthcare and Wellness: Approximately 70% engage audiences with health tips, updates, and community interaction.
These estimates, drawn from multiple industry reports, underscore how social media is now a core part of nearly every marketing strategy. We have to wonder, what happens to the businesses and groups NOT using social media to grow their business and awareness?
Turning Stats into Strategy with Reach
Knowing the numbers is only the first step. To truly benefit, businesses need a clear social strategy, tailored to audience behavior, platform trends, and industry specifics. Reach Marketing Group helps you translate these insights into action. From developing platform-specific campaigns to creating engaging content and managing analytics, we ensure your brand stands out where your customers spend their time.
Are you one of the businesses using social media to grow your business or one of the businesses not yet being seen? Need help?
Social media isn’t optional in 2025; it’s the foundation of a strong digital presence. With billions of active users globally and high adoption rates across Australian industries, the opportunity to reach and engage customers has never been greater. Partner with Reach Marketing Group to harness these platforms effectively and turn social media statistics into measurable business growth.