When it comes to building a strong online presence, two crucial pieces of the puzzle are site health and link quality. If your website isn’t technically sound or your backlink strategy is weak, even the best content won’t rank as it should. Tools like WebSite Auditor and LinkAssistant from SEOPowersuite make fixing these problems strategic and straight forward, and at Reach Marketing Group, we use both to help businesses unlock real, measurable growth.
Technical SEO Made Simple with WebSite Auditor
Think of WebSite Auditor as your site’s health check. It crawls your pages just like Googlebot would, uncovering issues such as broken links, redirect loops, indexing errors, and Core Web Vitals slowdowns.
By integrating with PageSpeed Insights, it gives you a clear snapshot of how your site performs and where improvements are needed. Reach Marketing Group uses this data to fine-tune your website’s technical foundation, so your content can shine where it matters most: on search results pages.
On-Page Optimisation That Works
Even the best-looking websites can struggle with hidden SEO issues like missing metadata, duplicate tags, or thin content. WebSite Auditor helps identify these weak points while offering actionable suggestions through its Content Editor and TF-IDF analysis tools.
At Reach, we take those insights and turn them into powerful on-page improvements, optimising titles, content, and structure so your website speaks Google’s language and attracts the right audience.
Seeing Structure and Navigation Clearly
A well-organized website isn’t just good UX, it’s good SEO. WebSite Auditor’s visualization tools create easy-to-understand maps showing internal linking, page hierarchy, and orphan pages.
Our team uses these insights to simplify your site structure, improve crawlability, and enhance the user journey. When navigation feels seamless, visitors stay longer, and Google notices.
Actionable Reports and Integration Power
WebSite Auditor’s reports don’t just diagnose, they direct. Each issue includes “how-to-fix” guidance that makes optimisation clear and achievable. Plus, with integrations across Google Analytics, Search Console, and Moz, we can connect technical insights with real performance data.
At Reach, we turn these reports into step-by-step strategies, ensuring every fix is aligned with your broader digital goals.
Smarter Link-Building with LinkAssistant
If WebSite Auditor keeps your site healthy, LinkAssistant helps it grow. This tool streamlines every part of your link-building process, from finding high-quality link prospects to managing outreach and monitoring results.
Reach Marketing Group uses LinkAssistant to find ethical, high-authority link opportunities, avoiding spammy tactics while strengthening your website’s credibility and visibility.
Building Ethical and Effective Backlinks
LinkAssistant uses smart, white-hat techniques like guest posting, broken link recovery, and competitor gap analysis to help you build relationships that matter. You can track outreach, monitor live links, and generate easy-to-read reports, all within one dashboard.
We combine these insights with our outreach expertise to ensure your backlinks drive not just rankings, but real brand authority.
Why These Tools Matter for Your Business
Together, WebSite Auditor and LinkAssistant form a powerful SEO duo, one focusing on fixing your internal foundation, the other on building external trust. When used strategically, they can transform your site’s performance, visibility, and long-term ranking stability.
Reach Marketing Group use these tools to deliver data-driven audits, actionable strategies, and measurable results for businesses of all sizes.
Contact us for a free website audit and real, actionable advice.