Connecting with customers just got easier. Google Business Profile now allows businesses to add WhatsApp and text messaging as direct communication channels. Whether for inquiries, bookings, or customer support, this feature enhances engagement and provides a seamless way for customers to reach you.
Why Add WhatsApp & Text Messaging?
Customers expect quick and convenient communication. By enabling messaging on your Google Business Profile, you can:
- Answer customer questions in real-time.
- Provide instant support and booking options.
- Keep potential customers engaged and informed.
- Differentiate yourself from competitors who only offer email or phone support.
How to Enable WhatsApp & Text Messaging
Setting up messaging is simple. Follow these steps to activate the feature on your Google Business Profile:
- Go to your Google Business Profile (Make sure your profile is claimed and verified).
- Click Edit Profile > Business Information > Contact.
- Select Chat, then choose Text Message or WhatsApp from the dropdown menu.
- Enter your phone number (for SMS) or WhatsApp URL.
- Click Save to activate messaging.
This feature is currently available on mobile search worldwide, except for the US, PH, VN, TH, TW, JP, and KR.
How This Supports Your Business Growth
Customers browsing your profile may have questions before making a purchase. Giving them an instant way to connect increases the likelihood of conversion. Instead of waiting for an email response or navigating to your website, they can reach you directly which leads to faster decision-making and improved customer satisfaction.
You Can Also Optimise Your Business Communication with Birdeye
Reach Social Media (RSM) helps businesses streamline their digital presence. As an authorised reseller of Birdeye, we provide tools that enhance communication, manage online reviews, and effortlessly schedule social media posts.
Birdeye’s messaging and social scheduling tools allow businesses to:
- Manage conversations across SMS, Facebook Messenger, Google Messages, and web chat from one inbox.
- Schedule and post content across Facebook, Instagram, LinkedIn, your Google Profile and more.
- Improve response times and customer engagement.
If you’re considering an all-in-one digital marketing and review management tool, we can guide you. We also offer an exclusive discounted subscription rate for businesses looking to integrate Birdeye into their strategy.
Final Thoughts
Your Google Business Profile is a vital tool for attracting customers. By enabling WhatsApp and text messaging, you provide a fast, convenient, and effective way for potential customers to connect. Pairing this with a strong social media and reputation management strategy ensures long-term success.
Need help setting up your messaging or optimizing your online presence? Contact RSM today!
