Imagine this: A customer searches “coffee shop near me” and sees your business listed on Google. The reviews look great, the photos are appealing, and they decide to drive 10 minutes out of their way to get there, only to find out the store is closed for a staff training day. There was no update on your profile. Frustrated, they leave a 2-star review and head to a competitor.
This has happened to you, right? It has certainly happened to me – I drove 15 minutes to a florist that was open according to their profile – it was a Sunday afternoon – and to my disappointment (and growing anger) they were closed. I had missed any other windows to find another florist that might have been open. Alas, Coles and Woolworths provide an exceptional service, now selling flowers and plants at all hours.
That’s a preventable customer experience problem – and it happens more often than you think.
Reach Marketing Group help single and multi-location businesses avoid exactly this kind of issue with Google Posts Multi-Location Publishing. This powerful new feature lets you manage updates across all your business locations with one click.
What Is Multi-Location Posting on Google?
Until recently, posting updates on Google (like promotions, events, or holiday hours) meant logging into each location’s profile individually – a time-consuming and inconsistent process.
Now, with Multi-Location Posting, businesses can:
- Create one post and publish it to multiple Google Business Profiles at once
- Schedule posts in advance for campaigns or announcements
- Keep local listings active and optimised, which boosts visibility in local search.
This means no more outdated hours, missing promos, or frustrating experiences for your customers – or what would have been your customers.
Why It’s Critical for Multi-Location Brands
Whether you’re a restaurant chain, retail franchise, or multi-site service provider, your Google Business Profile (GBP) is often your customer’s first point of contact.
Here’s what’s at stake:
- Customer trust – Inaccurate info leads to frustration and bad reviews
- Search visibility – Fresh posts and accurate details improve local SEO
- Operational efficiency – Less time spent updating listings means more time focusing on customers.
A Real-World Scenario
Let’s say you’re managing a restaurant with 12 locations. One office has an unexpected closure due to water damage. You post the update on Facebook and Instagram – but forget to update your Google profile.
A customer Googles the restaurant, sees normal hours, drives there… and finds the doors locked. They’re annoyed, and worse, they leave a negtive review. Not only is that one customer lost, and we know hungry people can be angry people (hangry), but you’ve also damaged your reputation with a much wider audience.
With Multi-Location Posting, this would be avoided. One quick post across all relevant profiles, and the update is live where people are looking on Google.
How Reach Marketing Group Can Help
We make managing your local presence easy, whether you have 1, 2, or 200 locations.
Here’s what we offer:
- Done-for-you posting across all locations
- Google Business Profile setup or optimisation
- Team training on how to use new Google features
- Seamless scheduling via trusted technology partners like Go High Level and Birdeye
- Centralised dashboards for managing your social media, reviews, and Google posts all in one place
Whether you want a full-service solution or just need the tools and support to manage it internally, our team is here to help you stay consistent, visible, and connected with your customers – where it matters most.
Ready to Avoid Customer Frustration and Improve Local Visibility?
Don’t let inconsistent updates hurt your customer experience or your bottom line. Let Reach Marketing Group help you streamline your Google Business Profile strategy and ensure every location puts its best foot forward. Contact us today to schedule a free consultation or platform demo.