Why Can’t Australian Businesses Afford to Stay Offline?
Australia’s digital landscape in 2025 is clear: social media, websites, and email marketing are no longer optional. Nearly 20.9 million Australians, about 78% of the population, use social media, and email open rates remain among the world’s highest. Yet a surprising number of small and medium businesses still lack an up-to-date website or email strategy. If are not investing in these core channels, you’re missing visibility, trust, and sales opportunities that your competitors are already capturing. Are you using digital marketing to grow your business?
Knowing Your Audience: The Ultimate Generational Cheat Sheet
Digital marketing is a lot like planning the perfect party. You wouldn’t serve kombucha to Boomers expecting tea, or play 70s disco at a Gen Z rave! Great marketing starts with knowing exactly WHO you’re talking to, so let’s unpack today’s generational line-up, with all their nicknames and classic quirks. Generation Beta (Gen Beta) Generation Alpha […]
Why Does Every Australian Business Need a Website in 2025?
The numbers tell a clear story: too many Australian small businesses still lack a website, and it’s costing them visibility, credibility, and customers. A GoDaddy/YouGov survey found 59% of small businesses operate without a website, rising to 65% in regional areas. Even though these stats date back a few years, more recent research shows digital […]
Global and Australian Social Media Stats 2025
Social media continues to dominate digital marketing in 2025. With billions of active users worldwide and strong adoption across Australian industries, these platforms remain essential for reaching customers and building brand awareness. Below are the latest global and Australian statistics, plus insights into how different industries are using social platforms, and how Reach Marketing Group […]
20 Reasons to Hire a Digital Marketing Specialist
In today’s fast-moving online world, businesses can’t afford to leave their marketing to chance. A digital marketing specialist brings expertise, tools, and strategy that turn casual browsers into loyal customers. Below are twenty reasons why investing in professional help is one of the smartest moves you can make, not to mention, if working with Reach […]
Why Does Every Business Needs a Branding Strategist?
Building a strong brand takes more than a great logo or catchy tagline. Whether you run a small business, manage a club, lead a band, or work in any other industry, a qualified digital marketing strategist and branding expert can transform how people see and engage with you. Here are twenty reasons why investing in […]
Get Your Website Found by AI (And Maybe Impress a Robot or Two)
Artificial intelligence is changing how people discover businesses online. Tools like ChatGPT, Google’s ever-smarter algorithms, and voice assistants are prowling websites 24/7, looking for the best answers, and no, having a website or social media is not enough. If your site isn’t optimized for AI, you risk being invisible to customers (and possibly robots plotting […]
Pinterest: From Mood Boards to Marketing Goldmine – SOCIAL MEDIA’S BEST KEPT SECRET!
Most brands still think of Pinterest as a place for DIY inspo or wedding planning, but in 2025 it’s a performance marketing machine – especially for businesses in visually-driven industries, e-commerce, and anyone with great stories to tell. What makes Pinterest so unique? People browse Pinterest with intent—they’re searching, planning, and often ready to buy! Why Combine […]
Crushing Digital Marketing in 2025: SEO, Algorithms & Social Media Made Fun
Struggling to stay ahead of the curve as algorithms, SEO, and search engines keep changing the rules? Don’t worry. Reach Marketing Group has the simple, friendly, and slightly cheeky guide for MARKETING LIKE A BOSS in 2025. What’s Hot in Digital Marketing Writing? In 2025, it’s not about sounding like an encyclopedia. Algorithms now want creativity, […]
SEO in 2025: How Search Engines, Digital Marketing, and Social Media Are Shaking Up the Game
Let’s be honest, search engine optimization (SEO) used to be all about cramming in keywords and collecting backlinks like trading cards. Not anymore! In 2025, Google’s search engine is smarter than your average robot vacuum, and it’s cleaning up messy digital marketing tricks faster than you can say, “Where did my rankings go?” The former processes were […]