Why Paid Ads Are Essential in 2026: The Truth About Facebook, Instagram and Google Advertising
Why Businesses Can No Longer Rely on Organic Social Media Alone Organic social media reach continues to decline. We believe, at Reach Marketing Group, that this makes one of the paid advertising one of the most effective ways to grow your business. Discover how Meta Ads and Google Ads deliver measurable results. We invite you […]
What Marketers and Business Owners Should Know in 2026
Here are the latest global platform statistics (mid-2026) that marketers are using. We’ve included here the most reliable numbers available and noted where a figure represents Monthly Active Users (MAU) versus Advertising Reach or Registered Members, because not every platform reports users in the same way. It’s a very interesting read nevertheless. Platform Latest Users […]
Search Everywhere Optimisation (SEO 2.0): Why Ranking on Google Is No Longer Enough
For more than 25 years, Search Engine Optimisation (SEO) has largely meant one thing: helping your website rank higher on Google. But the way people search is changing faster than ever. Today, customers don’t just “Google it.” They ask ChatGPT, use Microsoft Copilot, search on Bing, watch YouTube videos, look for products on Amazon, find […]
Why Bing Matters More Than Ever: The SEO Shift Every Business Needs to Know
For years, businesses have focused almost exclusively on Google when it comes to SEO. While Google remains the world’s largest search engine, the search landscape has changed dramatically. Today, optimising for Bing isn’t just about ranking in Bing Search – it’s about becoming visible across an entire ecosystem of AI-powered search experiences. If your business […]
Is Google Still Sending Customers to Your Website? (It’s Complicated.)
The search engine you grew up with has quietly changed the rules. Here’s what’s happening – and what to do bout it. THE SHORT VERSIONAI is now answering your customers’ questions before they ever reach your website. If your content isn’t built to be quoted by AI search, you’re being skipped, not ranked lower, actually […]
The Evolution of YouTube: From Dating Site to Marketing Powerhouse
Twenty years ago today, on February 14, 2005, three former PayPal employees registered a domain name that would change the internet forever. Steve Chen, Chad Hurley, and Jawed Karim launched YouTube with a vision that initially looked nothing like the platform we know today. What started as a failed video-based dating site with the slogan […]
Why Multi-Location Google Posts Matter for Local Businesses (And How Reach Marketing Group Can Help)
Imagine this: A customer searches “coffee shop near me” and sees your business listed on Google. The reviews look great, the photos are appealing, and they decide to drive 10 minutes out of their way to get there, only to find out the store is closed for a staff training day. There was no update […]
What Are Backlinks and Why They Matter
Backlinks are one of the most important, and often misunderstood, parts of SEO. If you’re looking to grow your visibility online, understanding backlinks can make all the difference. Reach Marketing Group helps businesses across Australia build smarter, stronger backlink strategies that actually drive results, not penalties. Understanding What Backlinks Are A backlink is when another […]
Google Discontinues Q&A API: What Local Businesses Need to Know
As of November 3, 2025, Google has officially disabled the Q&A feature through the Google Business Profile API. This change affects how businesses manage the Question & Answer section of their Google listings and signals a broader shift in how Google intends to surface business information in Search and Maps. This is very disappointing, but […]
Unlocking Backlink Power with SEO SpyGlass
Understanding your backlink profile is one of the smartest moves you can make for SEO. Backlinks influence how search engines view your site’s authority, credibility, and relevance. That’s where SEO SpyGlass, part of the SEO PowerSuite toolkit, comes in. It’s a desktop-based tool that gives businesses and agencies deep insight into their backlink data and […]