The Too Hard Basket
I was talking with a friend over the weekend who was listing off all the tasks she had to do. Some of it was pretty important, not unlike stuff sitting on my desk. She sighed and said it’s all in the ‘too hard basket’. We all have this basket sitting around whether on our desk, in […]
High numbers or the right numbers?
I’ve written before about the numbers game played throughout social media. We have a high need to attract large numbers of followers on our pages. Having a huge amount of followers on our page looks great, and is great for organic post reach, but are our followers the ‘right’ follower? Will they further enhance your […]
Leveraging Google Tools for New Leads with Reach Social Media
In today’s digital age, acquiring new leads and expanding your business’s reach is essential for sustainable growth. Fortunately, Google offers a suite of powerful tools that can help you connect with potential customers, analyze data, and optimize your marketing efforts. When combined with the expertise of Reach Social Media, you can harness the full potential […]
The Transformation of Twitter: Why They Rebranded to X
Introduction In a surprising turn of events, one of the world’s most influential social media platforms, Twitter, recently announced a significant change – a complete rebranding. The platform, known for its iconic blue bird logo and 280-character limit, has now adopted a new name: X. This shift has left many users and industry experts intrigued, […]
Putting Your Best Foot Forward
Recently I saw a Facebook post on a community social media site written, then commented on, by two people from a local business which I use personally. It was a complaint about public bad behaviour…. one I would consider fairly valid. They did not comment on their impressive business page, but from their personal profiles, […]
Kick Arse New Years Social Media Resolution
Let’s write a plan. While ad hoc posting might work for you, for most it won’t. If a post here and there gets you some attention, what will regular, targeted posting do for your business? Here are Eight Tips To Help You On Your Way To A Fabulous Social Media Strategy. Acknowledge the ‘why’. Why […]
Marketing dressed in Social Media
“Opportunity is missed by most people because it is dressed in overalls and looks like work — Thomas A. Edison When developing the devices in the nineteenth century which greatly influenced life worldwide into the twenty-first century, I’m sure Thomas Edison, who invented the earliest motion picture cameras amongst thousands of other inventions, would have […]
Shut Down!
Does your business close over Christmas? Maybe your business shuts down over most of January? We all need a break and the Christmas / New Year period is certainly a great excuse to have one. While your doors are closed will your social media shut down as well? The marketing we do may work well […]
There’s plenty of fish in the ocean but are you catching them?
Once upon a time marketing came in print form, radio, television, cold calling and word of mouth. We’d pay for adverts in the local papers, major papers, magazines and hoping for, or paying for editorials in print. We’d organise mail drops, vouchers, coupons, whatever creative marketing that worked best for our business and, of course, […]
The Great Unknown
I’m working with a new client at the moment. This is a short-term assignment – a new social media strategy and explanation of why, how, who and when…. tweaking her Facebook and Instagram pages, fixing up a few graphics and making sure all settings are correct for this particular business. And then, to finish off, […]