Alternative headline: Facebook Only Allowing Two Link Posts a Month? Here’s What Businesses Need to KnowLead: If Facebook has suddenly told your business that it has “0 links remaining”, you haven’t necessarily done anything wrong. Some business Pages are now being limited in how many organic posts containing external links they can publish each month.
Why is Facebook telling businesses they have “0 links remaining”?
You prepare a Facebook post, add a link to your website, ticketing page, booking system or latest article, which is what we advise you do to drive people to your website, and suddenly Facebook displays a warning:
“0 links remaining.”
For businesses accustomed to freely sharing website links through Facebook, it can come as a surprise.
Reach Marketing Group encountered the restriction on an Australian business Page in October 2026.
The message displayed by Meta stated:
“You used all of your posts with links this month.”
Meta then explained that the Page could add links to two posts per month, both of which had already been used.
It offered Meta One as the solution for businesses wanting to add links to more posts.
This is not simply a change in how a link appears. For affected accounts, Meta is restricting the number of organic Page posts that can contain external links.
Importantly, the restriction does not appear to apply universally to every Page at this stage. Meta features and availability can differ by account and region, so businesses should check what is actually being displayed within their own Meta account.
How many Facebook posts can contain links?
On the Australian business account reviewed by Reach Marketing Group, the free allowance was:
Two Facebook posts containing external links per month.
After both had been used, Meta displayed “0 links remaining” and advised that another two link posts would become available on the first day of the following month.
Current platform documentation and industry reporting also indicate that Meta is applying the restriction to organic posts and Page comments containing external links on affected Pages.
That distinction is important.
It is not necessarily a limit of two individual URLs. It is a limit on the number of eligible organic posts or comments in which links can be included.
Does putting the link in the comments get around the limit?
Businesses should be careful with this strategy.
For years, social media managers have experimented with putting an external link in the first comment rather than the main Facebook post.
Under Meta’s current link restrictions, an external link published by the Page in a comment may itself count towards the Page’s link allowance.
So simply writing “link in comments” should not be assumed to solve the problem.
Before changing your posting strategy, check the link allowance displayed within your own Facebook Page.
Are Facebook ads affected?
Paid advertising is different from organic Page posting.
The restrictions we’re discussing relate to organic content, rather than removing the ability to send users to external destinations through paid advertising.
That distinction matters enormously for businesses.
Facebook and Instagram advertising have long been important sources of website traffic. Businesses can still use paid campaigns designed to generate website visits, leads, bookings, purchases and other conversions.
But that also raises the broader question of cost.
A business that previously used organic Facebook posts to send followers to its website may now need to decide whether to:
pay for additional Meta functionality, use one of its limited organic link opportunities, or pay for advertising.
What is Meta One?
Meta One is a paid Meta subscription that provides additional features, including higher link allowances on eligible plans.
In October 2026, an Australian business account reviewed by Reach Marketing Group was offered Meta One Advanced for AU$61.99 per month, following a one-week free trial.
The offer displayed:
8 Facebook posts containing links per month
and
4 Instagram posts containing links per month.
It also included benefits such as a verified badge and enhanced support.
The important point is that paying AU$61.99 did not provide unlimited Facebook link posts under the offer we reviewed.
It increased the allowance from two to eight.
For a business publishing frequently, eight links can still disappear quickly.
Which posts should get your links?
This is where businesses need to become more strategic.
If your Page has a limited number of organic external-link opportunities, don’t automatically attach a website address to every post.
Prioritise links associated with a measurable business outcome.
For example:
Ticket sales: link directly to the ticketing page.
Bookings: send users to the booking system.
Lead generation: use a dedicated landing page.
Ecommerce: direct customers to the relevant product or promotion.
Important website content: use links strategically to bring qualified visitors onto your own website.
Other posts can continue to concentrate on awareness, engagement, video, images, community and brand building.
Don’t let Facebook become your entire digital strategy
The bigger lesson goes beyond two Facebook links.
Businesses do not own Facebook.
They don’t determine its algorithms, organic reach, subscription plans, advertising policies or which features remain free.
Meta can change those things.
That does not mean businesses should abandon Facebook. Social media remains an extremely valuable part of a modern marketing strategy.
But it reinforces the importance of building digital assets the business controls.
That includes your website, SEO, content, email database and customer relationships.
A Facebook follower is valuable.
A customer who knows your brand, can find you through Google, visits your website and has chosen to join your database is considerably harder for an algorithm change to take away.
Use Facebook to help build your business. Don’t build a business that depends entirely on Facebook.
Contact the team at Reach Marketing Group to chat about your marketing strategy to grow your business.
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